WE'VE BEEN ON
A CLEANING JOURNEY.
WE'VE BEEN ON
A CLEANING JOURNEY.
A CLEANING JOURNEY.
Proudly creating wipe solutions since 2006.
About Us
We are a family company on a mission to inspire positive change. We've been creating safe & effective cleaning solutions for 31 years. We believe wholesome ingredients make for healthier humans and a happier planet.
Meet Avi & Melinda
In 1991, I realized a need for high quality cleaning products. So together with my wife Melinda, we embarked on a journey to provide American consumers with cleaning products they love and feel good using.
Turning To Nature
In 2006, I learned that American consumers were yearning for a more natural, healthy lifestyle. So I stood up to an industry that was relying heavily on corrosive chemicals for everyday cleaning and I started to explore ways to produce cleaning solutions that are safe for humans, pets, and the planet.
A Dream Cleaning Product
In 2006 I launched Wipex® first product - an all-purpose natural cleaning wipe that utilized essential oils and natural elements for its effectiveness.
Wipex® Goes Green
In 2012, our daughter Maya, a graduate of Environmental Studies, joined Wipex® with the mission to promote sustainable production. Thus the Wipex® plant-based cloth was born.
A Family Affair
Soon our sons joined the business, Gil, an agricultural scientist as an expert in natural formulation, and Dean, a veteran and business and marketing professional.
Together we continue to develop and market new natural cleaning solutions to deliver safe, effective, and toxic-free products to you.
